PRIVACY POLICY

Cummins Label Inc. (“Cummins Label,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains the types of information we may collect when you visit our website, submit a project inquiry, communicate with us, or otherwise interact with Cummins Label, as well as how we may use and protect that information.

By using this website or voluntarily providing information to Cummins Label, you acknowledge the practices described in this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide to us, including:

Name

Company name

Business email address

Phone number

Mailing or business address

Project information

Label specifications and requirements

Artwork status

Product or application information

Requested quantities

Project timelines

Information included in messages, forms, surveys, or other communications

Other information you choose to provide to Cummins Label

We may also automatically collect certain technical information when you use our website, such as:

IP address

Browser type

Device type

Operating system

Pages visited

Referring website or source

Date and time of visits

Website interactions

Advertising or campaign attribution information

Cookie and similar technology data

This information may be collected through our website, forms, analytics tools, advertising platforms,

customer relationship management systems, and similar technologies.

How We Use Information

Cummins Label may use information collected through our website and business interactions to:

Respond to inquiries and project requests

Evaluate label projects and application requirements

Prepare or assist with estimates and quotes

Communicate about projects, orders, services, and customer requests

Provide customer service and support

Maintain customer and prospect records

Follow up regarding inquiries or quotes

Manage ongoing customer relationships

Improve our website, services, and customer experience

Understand how visitors use our website

Measure the effectiveness of marketing and advertising

Maintain the security and operation of our website and business systems

Comply with applicable legal and regulatory requirements

Protect the rights, property, and interests of Cummins Label and others

Cookies and Website Technologies

Our website may use cookies and similar technologies to support website functionality, understand website usage, remember preferences, measure traffic, and evaluate marketing or advertising performance.

These technologies may collect information such as browser type, device information, IP address, referring source, pages viewed, and interactions with the website.

Some browsers and devices allow you to limit or disable cookies through their settings. Disabling certain cookies may affect the functionality or performance of portions of the website.

Analytics and Advertising

Cummins Label may use analytics and advertising technologies to understand website traffic, measure marketing performance, and determine how visitors arrive at and interact with our website.

These technologies may be provided by service providers such as Google, Meta, or other advertising and analytics platforms used by Cummins Label.

Information collected through these technologies may be used to measure advertising effectiveness, understand website activity, improve marketing campaigns, and deliver or evaluate advertising.

The specific technologies used by Cummins Label may change over time as our website and marketing systems evolve.

How We Handle Information

Cummins Label may use service providers and technology platforms that help us operate our website and business, including providers supporting website hosting, customer relationship management, communications, analytics, advertising, information technology, and customer service.

These providers may process information as necessary to perform services on behalf of Cummins Label and support our business operations.

Cummins Label may also disclose information when reasonably necessary to:

Comply with applicable law, regulation, legal process, or governmental request

Protect the rights, property, or safety of Cummins Label, our customers, or others

Investigate fraud, security incidents, or misuse of our systems

Support a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable legal requirements

SMS AND MOBILE INFORMATION

Cummins Label may offer text-message communications relating to inquiries, projects, quotes, customer service, orders, or other communications for which a recipient has provided the appropriate consent.

Message frequency may vary. Message and data rates may apply.

Where applicable, recipients may reply STOP to opt out of text messages and HELP for assistance.

Consent to receive text messages is not a condition of purchasing goods or services.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

This SMS-specific language is intentionally explicit because current HighLevel A2P guidance requires the Privacy Policy to address mobile information and text-message consent this way. HighLevel Support Portal

Email Communications

Cummins Label may use email to respond to inquiries, communicate about projects or orders, follow up regarding quotes, provide customer service, or send other business communications.

Where required, marketing emails will provide an appropriate method for recipients to unsubscribe from future marketing communications.

Unsubscribing from marketing communications does not necessarily prevent Cummins Label from sending transactional, project-related, customer-service, or other non-marketing communications when appropriate.

Text Message Consent

Providing a phone number to Cummins Label does not by itself constitute consent to receive marketing text messages.

Where consent is required, Cummins Label will request it through an appropriate opt-in mechanism. SMS consent choices are voluntary and will not be preselected.

Recipients who have provided consent may withdraw that consent by following the opt-out instructions provided with the messages.

This distinction matters for the Diagnostic you're building: current HighLevel guidance states that simply collecting a phone number does not establish SMS consent, and marketing/non-marketing SMS consent must be handled separately where applicable. HighLevel Support Portal

Data Security

Cummins Label takes reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, internet transmission, electronic storage system, or method of electronic communication can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted to or maintained by us.

Data Retention

Cummins Label may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and customer records, manage ongoing or potential customer relationships, satisfy legal or regulatory obligations, resolve disputes, enforce agreements, and support legitimate business operations.

Retention periods may vary depending on the nature of the information and the purpose for which it was collected.

Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding personal information maintained about you.

These rights may include the ability to request access to, correction of, or deletion of certain personal information, or to object to or restrict certain uses of information.

You may also:

Unsubscribe from marketing emails using the unsubscribe mechanism provided in those messages

Opt out of text messages by replying STOP

Adjust cookie settings through your browser or device

Contact Cummins Label with questions or requests concerning your personal information

Certain information may need to be retained where required or permitted by law or for legitimate business purposes.

External Websites

Our website may contain links to websites or services operated by other organizations.

Cummins Label is not responsible for the privacy practices, security, or content of websites or services that we do not operate. We encourage users to review the privacy policies applicable to those services.

Changes to This Privacy Policy

Cummins Label may update this Privacy Policy periodically to reflect changes to our website, technology, business practices, legal requirements, or services.

When changes are made, the revised Privacy Policy will be posted on this page and the “Last Updated” date will be revised accordingly.

Continued use of the website following an update is subject to the revised Privacy Policy.

Contact Cummins Label

Questions about this Privacy Policy or the handling of personal information may be directed to:

Cummins Label Inc.
2230 Glendenning Road
Kalamazoo, MI 49001
Email: [email protected]