Cummins Label, Inc.

There are many factors that go into an effective custom wine, food, or beer bottle label design. It’s not all guesswork as research has been done – your custom label design should be planned out carefully, thoughtfully, and deliberately. There is a lot of data out there that shows that consumers make many of their final purchasing decisions at the store, so you want to be sure that your beer bottle’s label design and branding is effective. In this post, we will look at a few of the things to pay attention to in order to create the right custom label.

Size & Shape

The shape and size of your label should go well with your product’s bottle or package as well as your brand name and logo. Don’t be afraid to think outside of the box and put an oval label on a bottle or jar, however, sometimes being *too* different may result in shoppers deciding against purchasing your product.


It is a proven fact that color has a huge impact on our psychology as human beings. In fact, many researchers feel that color has more of an impact than anything else when it comes to consumer shopping decisions. Before you create your branding and label, you should spend time doing research into what label colors communicate to consumers.

Material Type & Finish

There are several different types of materials out there that are typically used for custom bottle labels, so it’s important to know the pros and cons of each type do that you can make an informed decision – an experienced label company like Cummins Label, will help you make that determination. Beyond the actual material type, you have to make the determination if you want to have a glossy, shiny finish or a flat matte finish.