When customers are scanning the shelves at their local distributor – whether it’s a craft beer cooler or a wine display – your label plays an essential role in grabbing their attention. Once they’ve selected you off the shelf it’s important for your label to quickly keep them snared. How? Tell them a great story about your company and your product, a story that gets them hooked.
Buyers Want To Know
Consumers are curious. When they are choosing something new they want to know what sets this one apart. Is it the ingredients? Maybe you’ve got something unique inside. Is it the recipe? Was it passed down from your great-great-grandma? Where was it made? Consumers are curious about all of these things. Tell them enough about yourself that they feel like they are getting to know you.
Build Brand Loyalty
When your customers feel comfortable with you and your brand they’ll feel confident about quickly choosing your product in the future. Sharing enough of your story to connect with them helps you build a community of people that love your product.
New Products Continue The Story
Each new product is a new chapter. When customers feel like they are a part of your community, they’re more likely to want to keep learning about you. Share your genuine enthusiasm for what you make and you’ll have customers that share your story for you.
And what do we do with a great story? Share it. We all love to share the great new product we’ve discovered at get-togethers with our friends and family. Our design department can’t wait to hear all about you and what you’ve been making. Call us, or use our Contact Form to send us an email, and our experts will help you tell your tale.
