If you had to guess, how many products would you say your local grocery store stocks on its shelves?
If you thought around 7,000, you’re correct — if it were still 1990.
Now, Market Watch estimates that between 40,000 and 50,000 items are available to consumers at a single supermarket.
While this means more choice for consumers, it means more competition for products.
To grow your brand, there’s never been more of a need for high-quality, stand-out food labels.
If you are just starting to sell your food product or want a way to increase its sales, consider these tips for designing an effective custom food label.
1. Choose Brighter Colors
It’s no secret that humans are drawn to bright colors. When someone walks into the office wearing a hot pink shirt, you notice. When a biker cruises down the street in a neon green vest, you give them some room.
According to an article on color preference from Psychology Today, a landmark study from 2010 finds that humans are much more attracted to blues, reds, and greens than other colors such as brown.
More specifically, the study results suggest that humans prefer brightly saturated colors as compared to more muted, pastel shades of the same color.
For custom food labels, this generally means that brighter is better!
2. Keep Text Concise
“Processing fluency” is how easy it is to understand information. For marketing and brand awareness, this concept is foundational — that’s because there’s a correlation between understanding and attraction.
The better we understand something, the more likely we are to be attracted to it.
This means that if your custom food label features clear, concise, and easy-to-read text, your consumer is more likely to buy the product.
While you certainly want to provide information about your product and brand, best practice is to keep it short.
3. Add Bold Design Elements
In addition to using bright colors to help your food label standout, you also want to use visually appealing tactics. These include silk screens, holographics, foil stamping, and layered backgrounds.
Our eyes have evolved to recognize differences in color and lighting — it’s how we know where a cliff ends and a precipitous fall begins.
As such, effective custom food labels make use dimension and texture for stand-out labels.
4. Invest in Quality Labels
Your label is your primary point of contact with your consumer.
It should tell your customer everything you would say if you were right next to a customer as they were choosing which item to buy.
If there’s any aspect of your business where you don’t want to cut corners, it’s in printing a label. Customers can sniff out a cheap label right away, and it signals that your product is cheap as well.
Plus, when you work with a custom label company, you benefit from high-tech machines, design services, mass production, and an expert team to help you through the entire process.
For custom printed food labels, contact Cummins Label, Inc. today.
