When you sell small-batch wine, beer, cheese, or related products, it can seem unnecessary to buy big-batch, high-quality labels.
After all, why invest in a bulk order from a professional label printing service if you can make-do with homemade labels or without any labels at all?
The thing is, “make-do” isn’t enough anymore.
There Are More Products On Shelves
These days, supermarket shelves carry about 40,000 more items than they did in the 1990s.
As we all know, consumers still depend on labels to make decisions. With more competition, then, it follows that a good label is even more important to good product sales.
If you want to compete for space on an increasingly crowded shelf, it pays to have a high-quality, informative, and custom label.
For high-quality custom food labels available in bulk, contact Cummins Label Inc. today.
The Rise of Farmers’ Markets
Even if you aren’t trying to sell your food, beverage, or product in a traditional supermarket, there’s still increased competition. The number of registered farmers’ markets has increased by 2.3 percent from 2015 to 2016. Not only is there more competition in the farmers’ market realm, but consumers are paying much more attention to organic labels and ethical business practices.
And how does a seller show that their products are organic, sustainable, or local? A high-quality label, of course.
According to Sustainable Food Trust, an organization committed to sustainable food and health, the USDA’s Organic Market Overview reports that the organic market made $37 billion in sales — this figure is up 12 percent from 2014.
If your product is certified organic, you can stand to make a hefty profit — assuming that your product clearly communicates its organic certification, ingredient list, and commitment to sustainability.
Increase your farmers’ market sales and stand apart from the competition. Order high-quality custom labels from our label printing service today.
The Rise of Homebrewing
In addition to organic products hitting their stride, homebrewing and winemaking are also reaching their heydays as well.
According to a Forbes article, the American Homebrewers Association saw a record number of homebrewers in 2016 (46,939). With this number on an upward trajectory every year, the homebrewing market is becoming more and more saturated.
It’s not just about having a great homebrew recipe that makes your beer standout. It’s also about having the best label. To the average consumer, and IPA is an IPA is an IPA. However, an IPA with a label that clearly highlights its grapefruit undertones and hoppy nature is much more likely to sell.
High-Quality Labels from Cummins Label, Inc.
If you’re looking for ways to keep up with an increasingly competitive market, start with your label. Perhaps you have a label concept that just needs some updating; or, you might need to start from square-one with a more modern label.
No matter where you are in the process, Cummins Label, Inc. can help. WIth 10 color flexo printing technology, digital printing options, and helpful sales and art departments, we can produce high-quality labels for your product.
Learn more about our label printing services today!
